To support the Speedo ‘Get Speedo Fit’ campaign, in association with Women’s Health, Men’s Health and Triathlete’s World, Chalk were tasked with creating a responsive website that would provide videos, training programmes and advice to educate, encourage and challenge swimmers from novice to expert.
The website also endorses the Speedo ‘Fit App,’ includes blog entries by Women’s Health and Men’s Health writers/'challengers' and features an e-commerce area for visitors to browse and purchase Speedo products that would support their goals.
The site had to convey Speedo as the go-to swimmers brand and offer insightful training programmes and advice with the aim of increasing downloads of Speedo's new App and driving online sales. The site had to be sticky - encouraging repeated visits and interaction. The architecture was therefore designed to direct browsers to the key areas of the site to achieve the set objectives.
Year on year the site has surpassed set retail objectives and targeted hit rates.