Confident new brand for innovative law firm.
Darren Cleveland
Head of Business Development & Marketing view testimonial +
Stevens & Bolton LLP is a leading independent UK law firm advising clients across the UK and internationally, from FTSE companies and global organisations to entrepreneurs and individuals.
While the firm’s website had served them well for over five years, both the digital experience and visual identity were beginning to feel dated. Initially commissioned to redesign the website, our discovery process quickly revealed an opportunity to go further.
Working closely with the Stevens & Bolton team, the brief evolved to include a strategic brand refresh alongside the new website. By revisiting the brand at a foundational level, we were able to create a modern, confident identity supported by a digital platform designed to enhance engagement, showcase expertise and support future growth, along with an extensive suite of marketing deliverables for digital, print and events.
The firm wanted a new website that would better reflect its ambition of delivering “excellence beyond the City.”
Key objectives included improving user experience, simplifying navigation, strengthening the presentation of expertise and people, and creating a platform that could support lead generation, recruitment and campaign activity.
The website also needed to move to a secure and scalable open-source CMS, enabling easier content management and greater flexibility for the future.
Our process began with research workshops to explore the firm’s history, culture and aspirations. This insight informed both the brand refresh and the website strategy.
The refreshed identity centred around the firm’s distinctive ampersand, which we elevated with a vibrant green accent to create a stronger visual focal point and a modern sense of energy. Supporting typography combined the serif typeface Than with Mundial Narrow, creating a confident and distinctive typographic hierarchy.
A new photography concept built around momentum produced a suite of nearly 150 images, supported by a homepage hero film and the new brand line: “Let’s make it happen.”
For the website, extensive wireframing allowed us to streamline content and simplify navigation, introducing a clear mega-menu structure that separates services for businesses and individuals while minimising user clicks.
The launch introduced a refreshed and more confident brand alongside a modern, intuitive website platform.
Early results show vastly increased engagement and overwhelming positive feedback across the firm. The new brand and website now provide a strong foundation for Stevens & Bolton’s continued growth — helping the firm present its expertise, culture and ambition with clarity and impact. A journey we are proud to be on.
