Welcoming award-winning architecture in central King’s Cross.
Elegant, modern marketing celebrating the past and the future
Overlooking Lewis Cubitt Park in King’s Cross, Fenman House is a contemporary residential development designed by renowned architects Maccreanor Lavington and developed by urban regeneration specialists Argent LLP. Combining considered architecture with everyday functionality, the apartments appeal to a discerning audience.
The brief was to create a suite of marketing materials that brought the development to life, captured its distinctive character and offered prospective residents a welcoming introduction to their future home.
Creating a voice.
Historical and architectural research, alongside detailed audience profiling, informed a considered communications strategy for Fenman House. Drawing on mid-century design and the industrial heritage of King’s Cross in the 1950s, the creative direction reflected the development’s defining features: clean lines, high ceilings and a rich, dark material palette.
This informed a suite of pre-move information and welcome materials, designed to introduce residents to their new home through a refined, contemporary aesthetic that complemented the architecture and character of Fenman House.
Vibrant neon Pantone ink created a striking visual accent, balanced by carefully selected paper stocks and a minimal, sophisticated design.
Balancing the modern with the historical
The graphic language and colour palette drew inspiration from King’s Cross’s historic architecture and industrial materials, creating a visual identity that carried consistently across all marketing assets.
Clean lines and defining brand elements provided the foundation for a distinctive design approach, balancing contemporary simplicity with references to the area’s heritage. The result was a bespoke, engaging visual identity that brought a sense of character and playfulness to the Fenman House experience.
Full-page infographics break up text-heavy content, presenting key information in a clear, engaging and visually accessible format.
