Collaborating with experts at Greenspace to create a new brand and web platform for managing sustainability plans.
Greenspace helps organisations manage sustainability, environmental health and safety, and energy performance through a single web-based platform. Established in 2004, it supports businesses of all sizes and across all sectors in implementing recognised management systems, including ISO 14001, ISO 45001 and ISO 50001. Four integrated applications provide practical tools to manage legislation, assess risk, maintain compliance and drive continuous improvement.
Greenspace embarked on a strategic refresh of its visual identity and digital presence to better support its commercial ambitions. The priority was to attract new customers, grow subscription revenue across its product suite and unlock greater cross-selling and upselling opportunities.
The rebrand and website redevelopment provided an opportunity to sharpen the proposition, communicate the value of its services more clearly and create a stronger platform for business growth.
What we delivered
The refreshed identity positions Greenspace as a confident, forward-thinking leader in its field. A vibrant colour palette balances professional credibility with energy and optimism, giving the brand a distinctive presence. Flexible accent colours add versatility, allowing the identity to adapt across a wide range of applications while maintaining a consistent, recognisable look and feel.
The refreshed identity was rolled out across Greenspace’s customer-facing materials and channels, ensuring a consistent brand experience at every touchpoint. The visual language also extended into the platform’s back-end systems, maintaining continuity between the external brand and the tools customers use day to day.
Tone of voice guidance and a flexible graphic language were developed to ensure clear, consistent communication across all marketing channels, helping customers understand Greenspace’s offering and navigate its services with greater confidence.
A distinctive Grotesque typeface combines clear, legible forms with subtle detailing and a contemporary digital feel, helping customers navigate Greenspace’s platform with confidence. A balanced colour palette brings together professional, mature tones and vibrant accents, reinforcing trust while making key information easier to identify.
Flexible highlight colours allow different products, features and content to stand out without losing consistency, helping customers recognise familiar brand cues across the platform and wider communications.
Together, these elements create a distinctive, consistent identity that makes Greenspace’s platform easier to navigate and its services easier to recognise and engage with.
Going further
To support Greenspace’s cross-selling and upselling ambitions, each sub-brand was given a distinctive visual identity, with its own recognisable design elements. This created opportunities to market individual products more effectively while maintaining a cohesive brand family.
Now
The partnership continues beyond launch, with regular reviews of website traffic, analysis of user behaviour and practical recommendations to improve the platform’s performance. Ongoing support helps Greenspace refine the customer journey, strengthen product visibility and identify opportunities to drive subscriptions and encourage cross-selling and upselling.
Since the rebrand and website redevelopment, Greenspace has reported encouraging revenue growth, suggesting the refreshed brand and digital platform are helping to support its commercial ambitions.
