Halloween in the heart of Kensington High Street.
High Street Kensington set out to become London’s go-to Halloween destination. Inspired by the Design Museum’s Tim Burton exhibition, the creative concept brought a bold, playful edge to the campaign, creating a distinctive identity designed to turn heads, spark curiosity and make Halloween impossible to miss.
A mischievous Halloween identity brought fresh character to High Street Kensington while sitting seamlessly within the wider brand family. At its centre, a watchful eyeball motif and fluorescent green-and-black palette created an unmissable presence across the street.
Playful straplines such as “Get dead excited” set the tone, capturing the spirit of Halloween and drawing visitors into a programme of themed activities, including an interactive haunted trail.
High Street Kensington became a Halloween adventure, with the campaign turning the streets into an interactive trail of mystery and discovery. Posters, action cards and pavement vinyls planted clues at shops, restaurants and local landmarks, enticing visitors to follow a specially designed trail map, explore the area and uncover each new surprise.
A bold, cohesive identity brought the experience to life across print and digital touchpoints, from social media content to animated adverts on the London Underground. The campaign extended beyond the high street, building anticipation, capturing attention and positioning High Street Kensington as a distinctive destination for Halloween.
