“The good old days” social media campaign.
Opal BPM is a global software and consultancy firm specialising in product lifecycle management, regulatory compliance and artwork management for private brand retailers. Their platform helps businesses streamline the development, launch and protection of consumer products, reducing time-to-market while ensuring regulatory compliance across multiple industries.
Opal BPM wanted to increase brand awareness across social media and better communicate the value of their platform. While the product offers powerful functionality, its complexity made it difficult to convey quickly and clearly to potential clients.
The challenge was to translate a sophisticated software solution into a compelling message that would resonate with brand teams responsible for launching and managing new products — highlighting how Opal BPM removes the stress and complexity from the process.
We developed a creative campaign centred on the idea of removing the traditional stresses associated with bringing products to market. Drawing inspiration from classic “old-school” stress points, we created a concept that contrasted outdated frustrations with the peace of mind provided by Opal BPM’s technology.
Retro-inspired visual storytelling formed the heart of the campaign. Bold, eye-catching animations were designed to stand out within social media feeds while communicating the core message in a simple and engaging way. The creative style was carefully tailored to appeal to the target audience while making a complex proposition feel accessible and memorable.
The campaign successfully elevated Opal BPM’s brand presence across social platforms, sparking increased engagement and initiating a number of valuable new business conversations. By simplifying the messaging and pairing it with distinctive creative execution, the campaign helped position Opal BPM as a trusted partner for brands navigating the complexities of product development and compliance.
