Bringing a leading payments brand to life.
Worldpay is a global provider of secure, seamless payment solutions for businesses of all sizes. Each year, its flagship Rethink event brings together industry experts to share ideas, explore emerging trends and consider the future of payments. With a focus on collaboration and knowledge-sharing, the event offers a valuable opportunity to connect with leaders from across the industry.
For the second consecutive year, Worldpay commissioned the development of event collateral for its Rethink: e-commerce conference. The brief was to create a cohesive and engaging experience that reflected Worldpay’s position at the forefront of the payments sector and brought its recently refreshed brand to life.
Working closely with Worldpay’s marketing team, previous event designs, data-capture approaches and attendee feedback were reviewed to identify what had worked well and where the experience could be improved. This informed a considered strategy for reaching the target audience and supporting engagement before, during and after the event.
A suite of collateral, including banners, brochures and flyers, was developed to ensure a consistent look and feel across every touchpoint. The creative approach was designed to capture attention, communicate the value of the conference and encourage participation. To support ongoing engagement, a post-event follow-up strategy was also planned through a dedicated microsite and social media, with the aim of building a new database of contacts.
A seamless digital experience
The registration microsite was designed to complement Worldpay’s main website while establishing a distinct identity for the event. Location-based imagery helped bring the conference to life, supported by Worldpay’s core red and teal palette to maintain a clear connection to the wider brand.
Usability was central to the design. Intuitive user journeys, clear navigation and consistent calls to action made it straightforward for visitors to find the information they needed and register their interest.
Turning event engagement into lasting connections
The result was a joined-up event experience that combined distinctive creative with a practical, user-focused approach, helping Worldpay engage its audience and support its wider marketing objectives.
