Building confidence in a new global brand.
When Clarivate Analytics launched, it brought together an exceptional breadth of knowledge, data and expertise under a new company name.
Providing insights, analytics and research tools to organisations worldwide, Clarivate needed to establish its market presence quickly, helping existing audiences understand the new organisation while building recognition and trust in its name.
A cohesive brand identity brought the business together under one clear, recognisable proposition, making its expertise easier to communicate and its offer more consistent across audiences and touchpoints.
Spanning strategy, messaging, print, digital, campaigns, events, film and animation, the work gave Clarivate the tools to introduce itself with clarity, demonstrate the breadth of its capabilities and build a recognisable presence across global markets.
Finding clarity in complexity
Clarivate operates in a world of complex information.
Its products help researchers, academics and organisations navigate huge amounts of data and make better-informed decisions. The communications therefore needed to demonstrate intelligence and expertise without becoming complicated themselves.
We began with extensive workshops and market research, exploring Clarivate’s audiences, proposition and key messages.
This helped establish a clear creative brief and a central challenge: how could a completely new company communicate with the confidence and authority of an established global organisation?
Solutions and simplicity
The creative idea was built around solutions and simplicity.
We developed a distinctive graphical language that could help make complex subjects more accessible while giving Clarivate a recognisable visual presence.
Bold statements and straplines brought personality and confidence to the communications, while vibrant contrasting colours, textures and imagery created a visual world designed to stand out.
The result was a brand toolkit flexible enough to communicate everything from corporate messages to individual products, without losing its identity.
Creating consistency at every scale
A global brand needs to work everywhere.
We applied the creative approach across a comprehensive suite of communications, including advertising, campaigns, event environments, digital content, printed collateral, infographics, motion graphics and film.
Special inks were used in print to reproduce the vibrancy of the brand colours, while a bespoke infographic style helped transform complex information and data into clearer visual stories.
For events, large-scale graphics and motion brought the brand to life in physical spaces, creating an experience that was immediately recognisable as Clarivate.
Whatever the format, the objective remained the same: create a consistent, confident brand with the flexibility to communicate to very different audiences around the world.
Making complex products easier to understand
That same thinking extended to Clarivate’s individual products.
We created a series of animations designed to build awareness and explain the capabilities of its research tools in a more engaging and accessible way.
One example focused on Web of Science, using the character of Dr Cole to demonstrate what the product could do and turn potentially complex functionality into a clear visual story.
To support Clarivate’s international audience, the animation was also produced with a suite of subtitles for different languages around the world.
It was another example of the wider principle behind the work: making sophisticated information easier to understand without simplifying the thinking behind it.
From new company to global business
Our work helped give Clarivate the creative tools to communicate consistently from the outset – establishing a distinctive presence while reflecting the knowledge and expertise behind the new organisation.
Since its launch, Clarivate has grown significantly, establishing itself as a global provider of research and analytics solutions.
What began as the challenge of introducing a new company became a brand capable of communicating confidently across products, audiences, markets and continents.
For Chalk, it was an opportunity to help turn considerable expertise into a clear, distinctive and globally recognisable brand.
