Refreshing a century of leading Intellectual Property expertise for a modern world.
Founded in London in 1920, Dehns has grown from a pioneering law practice into one of Europe’s leading intellectual property firms, with hundreds of people working across eight international locations.
More than a century of experience gives Dehns considerable heritage, but innovation has always been fundamental. The firm wanted a brand and digital presence combining deep technical expertise with a progressive, personal approach.
We refreshed its identity and created a website that communicated its expertise, strengthened engagement and provided a more confident platform for the future.
Understanding what makes Dehns different
Through workshops, we explored perceptions of Dehns, its culture, audiences and the diverse areas of intellectual property in which it operates.
Dehns combines exceptional technical knowledge with an understanding of the bigger commercial picture: highly experienced, yet approachable and collaborative.
Where nature meets technology
The creative idea brought together two worlds at the heart of Dehns’ work: nature and technology.
Our image-led language moves between extraordinary natural detail and expansive scenes. Close-ups reflect the precision of intellectual property, while broader imagery represents the bigger picture.
The contrast creates a distinctive character and connects naturally with the innovations Dehns helps protect.
A vibrant new colour palette adds energy and confidence, helping the identity feel contemporary and progressive while differentiating Dehns within a traditionally conservative sector.
Designing around the client journey
Discovery workshops informed the site structure, user journeys and wireframes, helping visitors find relevant people, services and information quickly and contact Dehns easily.
The platform also gave the marketing team a flexible system they could manage and develop after launch.
Creating an experience for every screen
With around half of visitors using mobile devices, mobile was never a secondary consideration.
The experience was designed to remain engaging and intuitive on smaller screens without compromising usability or performance.
Clearer journeys and a stronger brand expression delivered measurable improvements in visitor engagement.
A brand that reflects the business behind it
Bringing together nature and technology, precision and perspective, heritage and innovation, the brand reflects the qualities that have shaped Dehns for more than a century.
Across brand, print and digital, the result is a more distinctive Dehns: clear in its expertise and confident in its personality and ambition.
