Creating a genuinely useful tool meant understanding how people would use it in the real world.

We worked closely with a core Lyreco team, using workshops and surveys to explore existing processes, identify frustrations and understand what sales staff needed from the new platform.

From there, we developed detailed user journeys and wireframes, testing how different tasks could be made quicker and more intuitive.

The app would become an everyday tool for sales teams, so every interaction needed to feel simple, familiar and efficient.

At the centre of the app was a personalised dashboard giving sales staff an immediate view of their pipeline, prospects and new wins.

Customer profiles and an integrated calendar made meetings and activity easier to manage, while mapping functionality helped teams plan more efficient journeys across their sales areas.

Regional managers could access reporting across teams and territories, while head office could make product pricing updates centrally.

Instead of moving between multiple systems, the information sales teams needed was brought together in one place.

Introducing a completely new sales platform also meant helping people feel confident using it.

Rather than relying solely on traditional face-to-face training, we created an animated training film that staff could access directly through the app.

A dedicated Q&A area provided additional support for questions, concerns and requests, giving employees help when they needed it and reducing the reliance on in-person training days.

The new app transformed a collection of separate sales systems into one streamlined digital experience.

By designing around the needs of the people using it every day, Lyreco gained a tool that made prospecting, customer management, reporting and planning easier – while giving managers and head office greater visibility across the sales operation.

And the impact went beyond efficiency.