TLT LLP is a top 50 UK law firm recognised for its expertise in commercial, regulatory and financial services law. Since its founding in 2000, the firm has grown to more than 1,600 people across offices in Bristol, London, Manchester, Glasgow, Edinburgh and Belfast.

Working closely with TLT’s marketing team and partners, Chalk provided strategic, design and branding support to help refresh and evolve the firm’s brand. Our role was to reposition the identity while ensuring it remained practical and easy for teams across the business to use.

Updated guidelines, refined visual elements and a suite of flexible design templates gave the marketing team the tools to apply the identity consistently across a wide range of communications.

Targeted campaigns brought the refreshed identity to key corporate sectors across multiple channels, strengthening consistency and audience connection.

The new identity introduced a distinctive illustrative style that could be animated for greater impact on social media, alongside a modern typographic approach and a vibrant, confident colour palette. The result was a clean yet energetic design system that felt both approachable and contemporary across print and digital communications.

Printed materials were carefully considered to use practical and innovative formats that reduced the number of print processes required, helping to minimise both production costs and environmental impact.