Blatch 6, a sixth form college, approached Chalk to create an identity that enforced their position as the leading college in their area. The new identity needed to be modern, flexible and represent their cutting edge facilities and expertise. The identity had to be applied to the various specialist disciplines that are part of their offering.
A pixel based identity was created which would change colour to reflect the creativity, technological and business aspects of the college - all segments coming together to represent the whole offering and form the 'six' identity. The brand was applied to digital and print media. A graphical language was created using the pixel shapes to design a bespoke look and feel for all Blatch 6 imagery.