Temple are leaders in the field of built and natural environments and creating sustainable futures. Their purpose is to make a meaningful environmental and social difference.
Temple were keen to reinvigorate and refresh their brand as part of a strategy to enhance their reputation as leaders in the environmental field.
WHAT WE DELIVERED
We worked extensively with stakeholders at the company to understand how they perceived it and how they felt the company should be positioned.
This deep insight meant we were able to deliver a conversational, dynamic and flexible visual identity utilising a colour palette combining a suite of colours from the sophisticated to the playful.
As part of the visual identity refresh, we developed a suite of assets. Up first was the creation of a new logo which saw an important transition away from their old name, ‘Temple Group’ to ‘temple.’ We removed the capital ‘t’, too, to accentuate the new graphical identity and convey the core values at the heart of the company of collaboration, partnership and approachability. Tied to this, we also built out a suite of graphical assets to be used that are flexible enough to be used in both a conversational and a corporate capacity. In a similar vein, we also provided a number of visual stamps representing the different areas of the company and the varied work they undertake.
We also created new brand guidelines that were purposefully succinct to allow the company a great deal of autonomy with their new brand.
Question marks and statements form an integral part of the new brand. Thought-provoking and visually stimulating, they nod to temple’s commitment to a conversational and partnership-based approach to business.
Rolling out the new identity to temple’s digital space saw key statements taking up much of the real estate to educate visitors to the site about the way the company works and how they challenge customers to the best possible solution.