The UHY Hacker Young Group is a Top 20 UK network of chartered accountants providing Worldwide business advisers who deliver seamlessly integrated client services.
The UK division approached us, concerned that their brand was dated and diluted due to a lack of brand cohesion and consistency. Brand elements had grown to unpractical proportions leading to a confusing and vast array of applications. Core brand elements had also grown to unmanageable levels enforcing the need for a brand review and refresh.
WHAT WE DELIVERED
Post review we began by modernising the brand, beginning with the core brand elements to create a modern and simplified colour palette. A concept was then created focusing on movement and direction with the adaptable messaging of ‘your …’ applied, for example ‘your goals’ ‘your business.’ A graphical language was then created along with an image style and finally brand guidelines. Application across digital and print was finalised proving UHY Hacker Young with a modern brand, one which was easy to apply, ensured consistency and conveyed the brand message and values to its target market.
UHY Hacker Young embraced the new refresh and applied it to all media, including their office interior, giving them a modern brand which complemented their modern way of providing business solutions.