Bike Week, delivered by Cycling UK, is an annual celebration to showcase cycling and how brilliant it is, highlighting the health benefits while inspiring people to get cycling.

BACKGROUND

We worked with Cycling UK to deliver their annual Bike Week campaign. We were asked to deliver a marketing strategy and campaign to promote the 7-day event utilising all aspects of the marketing mix, from social media, to key messages, to print pieces.

WHAT WE DELIVERED

Mindful of wanting to appeal to as wide an audience as possible away from specific imagery, we put together an illustrative-led campaign and a suite of assets to support Cycling UK’s efforts, across print and digital, focusing on inspiring key messages and educating readers on the benefits of cycling. 

RESULTS

The campaign and assets we delivered outperformed expectations in terms of awareness and reach.